Rota 85Rota 85
Na Rota 85, cada carro ganhava um papelAt Rota 85, every car got a role
O território era do festival, com cenário inspirado na Route 66, a histórica Rota 66. Em vez de tratar a rua como exposição, a Ford deu a cada ponto um carro e uma história. O produto virou personagem de 1985.The setting belonged to the festival, inspired by the historic Route 66. Instead of treating the street as a display area, Ford gave each stop a car and a story. The product became a character from 1985.
Toque em cada parada para abrir a história.Tap each stop to open its story.
As paradas da rotaThe stops on the route
- Posto de gasolinaGas station
- Cinema no carroDrive-in
- BorrachariaTire shop
- Barraca de frutasFruit stand
- CapelaChapel
- SorveteriaIce cream shop
- CervejariaBrewery
TerritoryTerritory
Posto de gasolinaGas station
O Territory vira viajante em Born to Be Wild (Nascido para Ser Livre), com uma família que para no posto antigo para reabastecer.The Territory becomes a traveler in Born to Be Wild, with a family stopping at the vintage gas station to refuel.
RangerRanger
Cinema no carroDrive-in
No drive-in, cinema em que se assiste ao filme de dentro do carro, a caçamba da Ranger vira poltrona com almofadas, luz e som.At the drive-in, an outdoor cinema watched from inside the car, the Ranger truck bed becomes seating with cushions, light and sound.
EcoSport Run FlatEcoSport Run Flat
BorrachariaTire shop
A EcoSport Run Flat, com pneu que roda furado, encontra uma história funcional no ponto dedicado aos pneus, que comportava dois carros.The EcoSport with a run-flat tire, designed to keep going after a puncture, finds a functional story at the tire shop, which held two cars.
Ranger XLSRanger XLS
Barraca de frutasFruit stand
Na Ranger XLS, a caçamba vira gôndola com caixas de madeira e frutas.On the Ranger XLS, the truck bed becomes a display filled with wooden crates and fruit.
MustangMustang
CapelaChapel
O Mustang assume o papel de carro dos noivos com Just Married (Recém-Casados) aplicado na traseira.The Mustang becomes the newlyweds' car, with Just Married applied to the rear.
EcoSport FreestyleEcoSport Freestyle
SorveteriaIce cream shop
A prancha no teto transforma a EcoSport Freestyle no carro de dois surfistas.A surfboard on the roof turns the EcoSport Freestyle into two surfers' car.
E aqui ficava o saltoAnd this is where the jump was
Três pequenas camas elásticas diante de um painel com explosão de cores e uma placa de acrílico com conceito e logo. O salto congelava fotos, vídeos e animações curtas.Three small trampolines in front of a color-burst panel and an acrylic sign carrying the concept and logo. The jump froze photos, videos and short animations.
RangerRanger
CervejariaBrewery
A Ranger encena o motorista da vez e leva ao cenário uma mensagem de consumo responsável.The Ranger stages the designated driver and brings a responsible drinking message into the setting.
Posto de gasolinaGas station
O cenário do posto de gasolina antigoThe vintage gas station setting
Cinema no carroDrive-in
O cenário do drive-inThe drive-in setting
BorrachariaTire shop
O cenário da borrachariaThe tire shop setting
Barraca de frutasFruit stand
A Ranger XLS com a caçamba forrada de frutasThe Ranger XLS with its bed full of fruit
CapelaChapel
O cenário da capelaThe chapel setting
SorveteriaIce cream shop
O cenário da sorveteriaThe ice cream shop setting
CervejariaBrewery
O cenário da cervejariaThe brewery setting
PórticoGateway
Percorra a estrada com o cursor para visitar cada parada.Sweep the road with the cursor to visit each stop.
O Territory vira viajante em Born to Be Wild (Nascido para Ser Livre), com uma família que para no posto antigo para reabastecer.The Territory becomes a traveler in Born to Be Wild, with a family stopping at the vintage gas station to refuel.
No drive-in, cinema em que se assiste ao filme de dentro do carro, a caçamba da Ranger vira poltrona com almofadas, luz e som.At the drive-in, an outdoor cinema watched from inside the car, the Ranger truck bed becomes seating with cushions, light and sound.
A EcoSport Run Flat, com pneu que roda furado, encontra uma história funcional no ponto dedicado aos pneus, que comportava dois carros.The EcoSport with a run-flat tire, designed to keep going after a puncture, finds a functional story at the tire shop, which held two cars.
Na Ranger XLS, a caçamba vira gôndola com caixas de madeira e frutas.On the Ranger XLS, the truck bed becomes a display filled with wooden crates and fruit.
O Mustang assume o papel de carro dos noivos com Just Married (Recém-Casados) aplicado na traseira.The Mustang becomes the newlyweds' car, with Just Married applied to the rear.
A prancha no teto transforma a EcoSport Freestyle no carro de dois surfistas.A surfboard on the roof turns the EcoSport Freestyle into two surfers' car.
E aqui ficava o saltoAnd this is where the jump was
Três pequenas camas elásticas diante de um painel com explosão de cores e uma placa de acrílico com conceito e logo. O salto congelava fotos, vídeos e animações curtas.Three small trampolines in front of a color-burst panel and an acrylic sign carrying the concept and logo. The jump froze photos, videos and short animations.
A Ranger encena o motorista da vez e leva ao cenário uma mensagem de consumo responsável.The Ranger stages the designated driver and brings a responsible drinking message into the setting.